With the 360º VR Space Safari, the XR-production studio Khora helped energy company Ørsted create a campaign that virtually transports people into outer space and imitates what astronauts call “the overview effect”, which is the psychological shift that happens when you suddenly see Earth from afar.
Space Safari
How do we inspire a greater sense of self-awareness for our planet and create a sense of responsibility to preserve and maintain our shared home?
The award-winning project Space Safari had the objective to send people all around the globe into space with a 360° VR experience. In collaboration with Ørsted, who over the past ten years has gone from a fossil fuel-burning company to the world’s most sustainable energy company, Khora virtually transported people all around the globe to outer space. Together with American and European astronauts, they sent people on a virtual space mission.
The companies behind the project believe that if more people could see the world as astronauts do, it will create a greater sense of responsibility for our shared home and speed up sustainable actions.
About Khora
Khora is an award-winning Virtual Reality (VR) and Augmented Reality (AR) production studio based in Copenhagen, creating cutting-edge content and pioneering the possibilities within XR and immersive experiences.
The company explores the value of VR and AR through meaningful collaborations and partnerships, working within multiple industries, such as renewable energies, the built environment and healthcare.
They started as a VR showroom in 2015. It was the first place in Denmark where the common citizen could walk in and try VR for the first time. Since then, Khora has produced VR and AR content in many different industries. As a few examples, they have created tools for pain distraction in needle procedures, changed minds by sending millions of people to space in VR, revived the ruins of an old monastery, and motivated children to move more in class through an educational AR game.