Danish design at Seoul Living Design Fair 2025
The Danish Pavilion at Seoul Living Design Fair 2025 showcases innovation, craftsmanship, and sustainability. Curated by Lærke Ryom, it features eight leading Danish brands, highlighting Denmark’s timeless yet forward-thinking design approach.
"The Danish design tradition is built on a legacy of craftsmanship, human-centred values, and sustainability. This approach not only creates timeless aesthetics but also enhances wellbeing in everyday life - an aspect that strongly resonates with the growing interest in holistic and meaningful living in South Korea."
The evolution of Danish design: honouring icons, embracing change
An integral part of the Danish design tradition is focusing on the user and designing for human needs. Danish designers create functional pieces without compromising on aesthetic values. The groundwork for the Danish interior design industry was laid by designers such as Hans J. Wegner, Arne Jacobsen, and Finn Juhl, solidifying the concepts of 'Danish Design' and 'Danish Modern’. Since then, the Danish interior design tradition has further developed, adapting new materials and production methods, but the classics remain iconic and well-known around the world. Today, Danish designers continue to push boundaries, embracing circular methods, innovative materials, and digital technologies to create solutions that benefit both people and the planet.
This approach resonates well in South Korea, where design balances heritage and innovation. Both traditions emphasise craftsmanship, sustainability, and technological integration, creating a natural connection. South Korea’s focus on high-quality materials and minimalist aesthetics aligns with Denmark’s user-centred and eco-friendly solutions, and events like Seoul Living Design Fair foster collaboration, inspiring new ideas and helping to shape the future of design. The Fair attracts a diverse global audience of over 200,000 enthusiasts in design, architecture, and cultural exploration and takes place in the last week of February 2025.
The Danish Pavillion at Seoul Living Design Fair 2025 is organised by Danish Industry, the Trade Council of Denmark in South Korea, and Creative Denmark, with co-financing from the Ministry of Foreign Affairs. It presents a vision of design that is not only beautiful and purposeful but also where innovation, functionality, and sustainability come together, driving meaningful change and improving everyday life.
"The Pavilion reflects the Danish commitment to material consciousness, aesthetics, and a deep connection to nature. The space is designed to highlight both individuality and shared experiences, offering visitors an immersive and sensorial journey into the essence of Danish design."
A showcase of Danish craftsmanship and innovation
The Danish Pavilion at Seoul Living Design Fair 2025 is curated by Danish furniture designer Lærke Ryom, who blends function, aesthetics, and bold material experimentation, inviting both visual and tactile interaction. The stand embodies Danish design principles, showcasing how purpose and aesthetics intertwine effortlessly.
Among the exhibitions in the Danish Pavilion are eight Danish companies showcasing their work within an immersive space featuring large, curved walls that create intimate zones for each brand while maintaining a shared, common area. The walls, painted in a monochrome green hue, reference Danish design’s deep-rooted connection to nature and the use of organic materials like wood, wool, and down. Visitors will experience a diverse yet cohesive presentation of Danish creativity, ranging from audio innovation to furniture, textiles, and home accessories.
Experience incomparable technology, craftsmanship, and aesthetics within audio innovation with Bang & Olufsen, where design and sound unite.
Let FLEXA bring playful furniture to children, combining Danish design with good quality and a high standard of safety.
Be inspired by Georg Jensen Damask, one of the oldest design houses in Denmark, where traditional and contemporary design come together in exquisite textiles.
Quilts of Denmark presents premium down products designed with a passion for better sleep, Nordic quality, and sustainability.
Discover The Dybdahl Co, where vintage botanical art meets modern design, bringing nature’s beauty into interiors.
Experience UMAGE’s inspiration from nature and Nordic traditions in timeless furniture and lighting, bringing elegance and harmony to the space.
Verpan represents the Danish designer Verner Panton, bringing his playful and unconventional spirit into the modern era with furniture and lighting.
Finally, Vola refines water design with timeless, made-to-order taps and showers crafted in Denmark with Arne Jacobsen’s signature purity and geometric simplicity.
The meeting of Danish and South Korean design at Seoul Living Design Fair 2025 promises to be a cultural dialogue, creative visions, and a harmonious blend of design excellence from two corners of the world.
The Danish Pavillion at Seoul Living Design Fair 2025 is organised by Danish Industry, the Trade Council of Denmark in South Korea and Creative Denmark with co-financing from the Ministry of Foreign Affairs.
